Bossa is a fast-casual eat-in restaurant brand. It is a franchise concept which has 20 successful restaurants. The turnovers of the restaurants derive generally exceed that of other chain competition. The brand is largely based in the Western Cape of South Africa but has 4 successful restaurants in Gauteng, 1 in the Free State and 2 in Mpumalanga, all of which portend positive opportunities for further national growth. The internal operating processes of the individual restaurants are reasonably refined, as they were developed over time by the franchise founders, all of whom have extensive restaurant expertise.
Key custom in the dining area is primarily family during the evenings and over weekends, with the trendy but segregated bar areas attracting lunchtime business custom, post-work drinkers and a younger crowd, who collectively both reduce redundant trading periods, but of equal importance, extend the restaurants’ trading hours.
Bossa positions itself as an affordable but quality offering that has, through restaurant design and offering, positioned itself to appeal to the consumer at large.